Learning from Sherlock Holmes

Julie Wassom, in her article, "How Comfort Can Steal Enrollment," (Exchange, January/February 2013), encourages a provocative way to ready your program for visits from prospective clients. "Do a 'Sherlock Holmes check' of your center," she urges. "Imagine your prospects and customers looking at your center through a magnifying glass. What would they see, hear, smell? Dusty baseboards, leaves and sand on the rug at the front entrance, a loud command from a teacher to the children, or that torn banner may seem a low priority to you. However, your prospects and customers notice them and wonder what else in the center needs attention. That thought then becomes a question in their minds about your attention and care for their children enrolled with you. Make sure you are diligent about noticing and addressing the little things that make a lasting impression and influence enrollment and retention."

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