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Fight Donor Fatigue
July 11, 2017
I love the sound of the pages flicking against my fingers. Print against fingerprints. Books make people quiet, yet they are so loud.
-Nnedi Okorafor, author and comic book writer
-Nnedi Okorafor, author and comic book writer
"When donors become disenchanted, they may not be tired of giving but tired of you," asserts Dawn Marie Barhyte in her article, "How to Fight Donor Fatigue" (Exchange, May/June 2017).
"Donors don’t get tired of supporting causes they care about. Rather, organizations have failed to excite them or talk about what they do in a new way that inspired donors to continue giving... Remedy the situation by taking an objective look at how you are communicating with donors, the tone of your appeal, and whether your message is exciting or exhausting. ...Donors grow tired of repetitive, uninspired calls to action; in contrast, donors are highly motivated by results that can be achieved."
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ExchangeEveryDay
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What is ExchangeEveryDay?
ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.
Comments (1)
Displaying 1 CommentEarly Childhood Council of Larimer County
Fort Collins, CO, United States
I agree, donors are interested in the results and what you learned in the process.
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