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Smart Marketing Moves
August 14, 2017
If it hasn't been in the hands... and the body... It can't be in the brain.
-Bev Bos, 1934-2016, Preschool Director and International Speaker

"Building enrollment is not as easy as it used to be,” writes Julie Wassom in the book, Promoting Early Childhood Services, part of the Art of Leadership series.

"Here are five smart marketing moves that will give you a measurable return on your investment.

  • Do a website marketing audit - create experiences that guide the visitor toward completing a specific action.
  • Make immediate, personalized follow-up part of your protocol.
  • Develop a strong parent referral program.
  • Make your email marketing content rich.
  • Use a customer relationship management system to track prospects from inquiry to registration and enrollment."




The Art of Leadership
Promoting
Early Childhood Organizations

Use coupon code PROMOTING
to get this book for only $19

Promoting Early Childhood Services offers ideas for financial management and ways to advocate for the importance of early childhood services, all topics relevant to today’s needs. To support you, this resource is 20% off for a limited time.

Use code PROMOTING when prompted.

Offer valid through August 31, 2022, at 11:59 pm Pacific Time.
May not be combined with any other offer.
Not applicable on past purchases or bulk discounts.

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Comments (1)

Displaying 1 Comment
Mary Anne Edwards · September 02, 2017
Columbia Elementary School
Brooklyn, Michigan, United States


When was this book published?



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