Smart Marketing Moves

08/14/2017

If it hasn't been in the hands... and the body... It can't be in the brain.
Bev Bos, 1934-2016, Preschool Director and International Speaker

"Building enrollment is not as easy as it used to be,” writes Julie Wassom in the book, Promoting Early Childhood Services, part of the Art of Leadership series.

"Here are five smart marketing moves that will give you a measurable return on your investment.

Do a website marketing audit - create experiences that guide the visitor toward completing a specific action.
Make immediate, personalized follow-up part of your protocol.
Develop a strong parent referral program.
Make your email marketing content rich.
Use a customer relationship management system to track prospects from inquiry to registration and enrollment."

Connect 4 Learning - Spark More Connections.

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