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01/04/2024

Becoming an Employer of Choice

Good leadership requires you to surround yourself with people of diverse perspectives who can disagree with you without fear of retaliation.
Doris Kearns Goodwin, biographer and journalist

“Generally speaking, becoming an employer of choice requires a sustained and ongoing commitment to creating a supportive, inclusive, and growth-oriented workplace. It is a gradual process that involves continuously evaluating and improving workplace culture and policies, offering competitive compensation and benefits, investing in professional development opportunities, and fostering a positive workplace culture,” writes Angela Stoddard in Exchange magazine.

Stoddard explains, “’Employer of choice’ is a term used to describe a company or organization that is highly sought after by job seekers for its positive working conditions, benefits, opportunities for advancement, and a supportive workplace culture.” These employers typically offer:


Stoddard notes, “Overall, becoming an employer of choice is a win-win for both the organization and its employees, leading to improved quality, higher levels of employee satisfaction and engagement, and a more sustainable and successful organization.”

To become an employer of choice, Stoddard recommends “some steps that organizations can take to become an employer of choice in the community:”

  1. Evaluate current workplace culture and policies
  2. Offer competitive compensation and benefits
  3. Invest in professional development opportunities
  4. Foster a supportive workplace culture
  5. Prioritize diversity, equity, and inclusion
  6. Encourage innovation and creativity
  7. Provide transparency
  8. Give back
 


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